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Tamannaah Bhatia Collaborates with SHISEIDO in a Digital Campaign for Radiant Skin

Tamannaah Bhatia, a celebrated Indian actress known for her talent and timeless beauty, is the perfect embodiment of SHISEIDO's expertise in Asian beauty.

STW Staff

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posted on 1 year ago

As the festive season of Diwali approaches, SHISEIDO, the renowned global beauty brand in association with Baccarose Perfumes & Beauty Products, proudly introduces Tamannaah Bhatia as their India Brand Ambassador. The collaboration aims to celebrate the brand's skincare range, offering a promise of healthier and more vibrant skin.

Tamannaah Bhatia, a celebrated Indian actress known for her talent and timeless beauty, is the perfect embodiment of SHISEIDO's expertise in Asian beauty. This marks India's first localized campaign video for SHISEIDO, and it features Tamannaah demonstrating how she enhances her beauty using SHISEIDO's 3-step skincare regimen, known as Activate, Strengthen, and Regenerate. The video showcases the use of SHISEIDO's star products, including Eudermine Activating Essence, Ultimune Serum, and Essential Energy cream, ensuring radiant, resilient, and smooth skin.

Tamannaah Bhatia, with her remarkable acting skills and striking beauty, has captivated audiences worldwide. As a longtime user of SHISEIDO products, she has personally experienced the effectiveness of the ASR range, particularly in the hero product, Ultimune Serum, which strengthens the skin's inner defensive power. This collaboration not only endorses SHISEIDO but also reaffirms the brand's commitment to scientific innovation, attention to detail, Japanese quality, and delivering unparalleled customer experiences.

Villoo Daji, Senior Vice President - Group Marketing at Baccarose Perfumes & Beauty Products Pvt Ltd, expressed, "We are thrilled to have Tamannaah Bhatia as the face of our skincare regimen campaign video in India. Tamannaah's grace, elegance, and authenticity align with SHISEIDO's values, making her the perfect choice for this campaign. Through this collaboration, we aim to inspire and engage luxury aspirants while educating them about the brand. Tamannaah's dedication to SHISEIDO's products makes her not just an endorser but an authentic advocate, perfectly aligning with our ethos of promoting genuine beauty and inclusivity."

The campaign will initially be deployed across digital platforms such as GDN and YouTube, with a focus on building consideration through social media channels like Instagram and Facebook. Viewers can expect three distinct key films, which will serve to educate, build consideration, and encourage product trials. A specific problem solution film will also be amplified, addressing the unique skincare concerns of Indian consumers and how the SHISEIDO trio effectively addresses these issues.

Sher Le CHUA, APAC Regional Director at SHISEIDO, shared, "Tamannaah Bhatia's association with SHISEIDO goes beyond being a brand ambassador; she is a true user and advocate of our brand philosophy and skincare products. We look forward to her sharing how SHISEIDO skincare can benefit Indian consumers, especially given the unique climate and environment. Her genuine belief in our skincare solutions and her own remarkable skincare journey epitomize the effectiveness of SHISEIDO skincare. I am thrilled to have her on board, and she personifies the values of inclusivity and authenticity that SHISEIDO holds dear. This trio range, targeting the age group of 25 – 40, makes Tamannaah a perfect choice as our target consumer resonates with her as a personality. I am also elated about consumers using the Skin Visualizer, a touch-free device developed by SHISEIDO to measure and visualize the current condition of beauty circulation, helping bring beauty out from the skin's foundation."

Tamannaah Bhatia expressed her excitement about the collaboration, stating, "I am honored to be a part of SHISEIDO's Skincare Campaign Video. I have been using SHISEIDO skincare for over a long time now and can confirm the efficacy of the brand through visible results on my skin. SHISEIDO's commitment to celebrating diverse beauty aligns with my personal beliefs, and I am thrilled to represent a brand that empowers individuals to embrace their true selves."

The SHISEIDO Campaign Video featuring Tamannaah Bhatia is set to air from October 30th onwards, across various digital platforms. It will be a phased media rollout for a 6-week campaign, promising a visual masterpiece that celebrates the harmonious blend of tradition and modernity, reflecting SHISEIDO's innovative approach to beauty.

SHISEIDO Product Line Up –