Bengaluru, Karnataka: With the much-awaited festival of lights, Diwali, just around the corner, Tanishq, India's premier jewelry brand, is embarking on a captivating journey into the heart of India's glorious past.
Introducing the 'Dharohar' collection, Tanishq pays a heartfelt tribute to the timeless charm of heirloom artifacts from a bygone era, beautifully bridging the old and new legacies and connecting generations with a strong sense of heritage and nostalgia. 'Dharohar' is more than just a collection; it's a celebration of heartwarming narratives that have shaped India's illustrious history. It stands as a testament to the traditions passed down through generations, from cherished family recipes to precious memories that define our cultural identity. 'Dharohar' heralds a new chapter in these enduring tales.
The 'Dharohar' collection skillfully combines tradition with a touch of modernity, featuring unique designs and exquisite craftsmanship that preserves the essence of India's glorious past while establishing its own legacy. This collection includes a wide range of Plain Gold, Vintage, and Kundan jewelry designs, with each piece paying homage to the Tanishq woman, a custodian of legacies and a torchbearer of family traditions.
The 'Dharohar' collection showcases the exceptional craftsmanship of skilled artisans, known as karigars, who infuse life into each exquisite jewelry piece. From intricate chandak work to rare badhroom techniques, stunning ras rawa, and delicate filigree craftsmanship, 'Dharohar' echoes the opulence of tradition in every piece. Among the standout pieces in this remarkable collection are a magnificent choker necklace set adorned with thappa work, a regal necklace set featuring intricate filigree work, an opulent classic set with kundan inlay work, and a marvelous turquoise badhroom pattern set, along with several other necklace sets, bangles, bracelets, and rings.
Ms. Revathi Kant, Chief Design Officer at Titan Company Limited, shared her thoughts on the festive collection, saying, “This Diwali, we are thrilled to unveil Tanishq's 'Dharohar' collection, a testament to the heartwarming celebration of our rich traditions and cultural legacies. Diwali, the festival of lights, not only illuminates our homes but also symbolizes the warmth of preserving our heritage.
The 'Dharohar' collection, specially curated for the modern woman who treasures her roots, beautifully encapsulates this essence. Each piece in this collection is crafted with utmost care by our skilled artisans, echoing the opulence of our heritage through intricate designs. It's a heartfelt tribute to the enduring traditions that bind us and ensure our stories are cherished for generations. As we approach this festive season, embracing the magic of Diwali, let 'Dharohar' be the beacon that lights up your celebrations and preserves the legacy of our culture in the most heartwarming way.”
This festive season, Tanishq presents a treasure trove of exquisite modern heirlooms inspired by our rich heritage, specially crafted for the custodians of legacies.
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